South Africa's influencer marketplace
Flarr puts South African creators and the brands looking for them in one place. Build a rate card in Rands, get found by brands from Joburg to Cape Town, and turn your audience into paid work - without the DMs that go nowhere.
Naledi K.
Pro@naledi.k
From R 1 500
Summer launch · 3 Reels
Sunset Studios · Cape Town
Asks: 3 Instagram Reels, 2 Story sets, usage rights for 90 days
How it works
Whether you make the content or you buy it, Flarr is built to make every collaboration quicker to start, fairer to price and easier to measure.
For creators
Build your creator profile
Add your platforms, niches and audience size, and set a rate card in Rands that reflects what your work is worth.
Get matched with brands
Briefs from brands whose audience and aesthetic fit yours land in your inbox - not a cold DM at 11pm.
Land paid campaigns
Apply, agree the deliverables and deliver. Flarr handles the admin so you can get back to making things.
For brands
Tell us about your brand
Set up your business profile, who you want to reach and the kind of creator you want to work with.
Discover the right creators
Filter by niche, city, platform and audience size. Shortlist the ones who move the needle, with verified numbers.
Run campaigns that convert
Brief creators, track deliverables and measure what came back - from one dashboard, priced in Rands.
A growing community of South African creators, and the brands looking for them. New profiles go live every week.
Niches
From braai content to skincare routines, brands are looking for the exact audience you have already built. Tap a tile to see who is in it.
Why Flarr
Verified numbers, Rand pricing, briefs that find the right people and a conversation that lives in one place. The parts of a deal that usually go wrong.
Creators submit analytics screenshots or connect their accounts. We read the real follower count and engagement, and only then does the badge go on. Inflated numbers never make it to a brand's shortlist.
ScreenshotAnalytics reviewed
Example creator · Instagram insights, last 30 days
Rate cards, briefs and plans are all in ZAR. Local card and EFT payments, VAT included, no currency surprises.
Rate card
Priced in Rands. No platform fee taken from the creator.
Brands post a brief once. Creators whose niches, platforms and audience size match get told. No chasing, no cold pitching.
See open briefsShortlist, message and agree the details in one tab - with reporting and blocking built in.
Sunset Studios · Thando
Loved the Durban beachfront reel. Keen on the summer brief?
Yes! I can shoot two Reels next week. Rate card attached.
Briefs, applications and messages on iOS and Android.
The marketplace, live
These figures come straight from the directory each time the page loads. No padding, no “trusted by thousands” - just what is here today.
Johannesburg, golden hour
Listed on the public directory
Signed up to find creators
First briefs opening soon
From fitness to fintech
